Identify a real-life public relations campaign that attempted to put a positive spin on an otherwise negative situation.

The ?Quit Now? is a open relations compass which uses the stories of people who either contain smoking or had a bad experience with smoking. This campaign is run to make a national effort to divine service people who deprivation to start smoking. It is run by The National Cancer Institute (NCI) and the Centers for distemper Control and Prevention (CDC). Both agencies want to put a positive spin on quitting smoking by implementing the negatively charged message that people continue to die from, ?tobacco-related disease,? (hypertext sell protocol://www.nih.gov/news/pr/sep2006/nci-29.htm) and they feel they can help one can forestall this. The for the first time amour that I noticed while masking this campaign was how the normal Relations Program was put into effect. The first step of this course of instruction is reading gathering. Quit Now had taken submissions from cig bette tobacco users by asking them why they wanted to quit, how they did quit, and what has happ ened to their health from smoking. This organic law then chose how they were to be planning on using this information , which is the second phase of the unexclusive Relations Program. afterwards they go over the submissions they plan to use these stories to inter state on that repoint message across the country. Quit Now will communicate the successful quitter?s stories and the not so successful smoker?s stories for television and radio spots to the country.

This campaign has in like manner implemented the fourth step of the Public Relations define by giving people gate to reports that are found on su rveys which confirm evaluated the life pas! s judgment of smokers versus people who have since quit smoking. The next thing I noticed some the Quit Now campaign was how they are using public relations online. Quit Now utilizes websites much(prenominal) as http://smokefree.gov, http://www.cancer.gov/cancertopics/tobacco and http://www.cdc.gov/tobacco/. These websites are utilize in an effort to help people quit by, ?... If you want to line a full essay, order it on our website: OrderCustomPaper.com

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