Impact of social media on marketing strategies Dissertation

Impact of social media on marketing strategies - Dissertation ExampleThank you in truth much Daisytan. Contents TABLE OF FIGURE 7 Abstract 8 1.INTRODUCTION 9 1.1.Overview 9 1.2.Background Of The Study 10 1.3.Significance of the study 12 1.4. inquiry Questions 12 1.5.Aims and Objectives of the question 13 1.6.Structure of thesis 13 2.Literature Review 15 2.1.Introduction 15 2.2.The 21st century Paradigm 15 2.3.Ecommerce and Supply chain 16 2.4.Information Technology 19 2.5.Unifying the competitive strategy with supply chain strategy 20 2.6.E-businesses 21 2.7.Ecommerce and developing countries 23 2.8.Consumer behavior and Ecommerce in Saudi-Arabian Arabia 26 2.9. Summary 28 3. RESEARCH METHODOLOGY 29 3.1. Introduction 29 3.2. Research Overview 29 3.3. Research Approach 31 3.4. Research Strategy 32 3.5. Research doctrine 32 3.6. Research Method 33 3.7. Data Collection and Analysis 34 3.8. Sampling Methods 34 3.9. Reliability of Research 35 3.10. Validity of Research 35 3.11. Summary 35 4. ANALYSIS 37 4.1. Introduction 37 4.2. Analysis Of Questionnaire 37 Question 37 4.3. Focus group 55 5. Conclusions 62 5.1. Summary Of The Findings 62 5.2. Recommendations for the researcher 66 5.3. Recommendations to Saudi Post 68 5.4. Recommendation for further Research 70 5.5. Limitations of the research study 70 6. References 72 7. Appendix 80 TABLE OF FIGURE traffic pattern 4. 1 Access to technology 33 Figure 4. 2 Awareness of lead astrayping online 34 Figure 4. 3 Ratio of people how have ever purchased online 35 Figure 4. 4 Preference of shopping online 36 Figure 4. 5 Physically mournful of product is important or non 37 Figure 4. 6 Products can be found easily on the internet or not 39 Figure 4. 7 Factors influencing online shopping 42 Figure 4. 8 Is shopping online safe 46 Figure 4. 10 Is it more convenient to shop online 47 Abstract This research study analyses the trend of online shopping in Saudi Arabia. The research study has been aimed at the introduction of e-m all, an online stash away by Saudi Arabia and this research study analysed the challenges that the management of Saudi Post would face as they are introducing this online store. The research study has been conducted using the primary as well as secondary data. To conduct this research, online surveys have been conducted and 200 respondents participated in the survey. After the survey, the interested candidates were invited for the focus group session. This research analyses the how successful e-mall can be in Saudi Arabia and the research shows that Saudi Post faces several challenges in order to build trust and convince people of Saudi Arabia to shop online. CHAPTER 1 1. INTRODUCTION 1.1. Overview E-mall is an online store where customers can buy a diverse range of goods online. People can purchase different kinds of products and services from e-mall throughout Saudi Arabia. With the advancement of technology, the trend of buy goods and services has been changed and now the buyer s are seeking more convenient and suitable ways to buy goods and services. The revolution in E-industry has also brought innovations in the mind of buyers and sellers