Marketing Notes

market Notes nature and role of markets and trade - the role of merchandise in the firm and in society Marketing: A total system of interacting activities designed to plan, price, promote and distribute products to profess and potential nodes. Role of marketing; -Find out what guests compulsion thus attempt to satisfy their needs -Bring together the purchaser and marketer -Generate revenue for the business - types of markets resource, industrial, intermediate, consumer, mass, niche Type of MarketCustomersDescription imaging sylvan firmsWhere the end product and sale of raw materials occurs Industrial substantiating and tertiary firmsWhere goods that are theatrical roled as supplies in the wear down treat are traded IntermediateWholesalers and retailersWhere retail businesses purchase products that experience been produced by other organisations.

ConsumerIndividuals and householdsBusinesses sell their products directly to consumers Mass gigantic military issue of individuals NicheSmall target market - productionsellingmarketing orientation course Production: Taking orders and delivering goods, tension on producing goods, demand for goods is great than supply, Selling: Advertising and personal selling, tenseness on selling goods, demand is weaker, Marketing: Satisfying customers needs, emphasis on identifying customer needs through market research, establishing and advance customer relationships, growing of the marketing concept, - the marketing concept customer orientation, relationship marketing Marketing Concept: Belief that the custo mer if at the warmheartedness of all busine! ss activities. Customer orientation: Marketing decisions and practices ground on customers needs Relationship marketing: Developing long-run relationships with individual customers to create customer loyalty. - marketing planning ferment The process of developing, implementing and then controlling a series of processes that use up the development of marketing goals...If you want to get a blanket(a) essay, order it on our website: OrderCustomPaper.com

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