An Overview of Marketing

An Overview of merchandise 1 Prepared by Deborah Baker Texas Christian University Chapter 1 copyright ©2006 by South-Western, a element of Thomson Learning. solo rights silent 1 Learning Objectives 1. Define the term trade 2. Describe quad marketing management philosophies 3. Discuss the differences in the midst of sales and market orientations 4. Describe several(prenominal) reasons for studying marketing Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 2 Learning Objective Define the term marketing On Line http://www.marinemax.com 1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 3 What is market? A Philosophy An Attitude A Perspective A Management Orientation A Set of Activities, including: Products Pricing publicity Distribution 1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 4 What Is Marketing? American Marketing friendship Definition Marketing is an organizational knead and a set of processes for creating, communicating, and delivering honor to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 5 Marketing Creating value Customer value and beneficial relationships Exchange A B Delivering value 1 Chapter 1 Copyright ©2006 by South-Western, a division of Thoms on Learning. All rights reserved Communic! ating value 6 The Concept of Exchange The idea that slew confound up something to receive something they would rather have. 1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 7 The Concept of Exchange At Least both Parties Something of nourish Necessary Conditions for Exchange...If you want to get a full essay, differentiate it on our website: OrderCustomPaper.com

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